In recent years, there has been a market trend toward Italian Type 00 flours. Bakery and Pizza operators believe this flour is needed to create the best Neapolitan-style pizza crust, artisan breads and European bakery goods. Fortunately, this is not the case. General Mills has a proven flour that will meet the needs of this style of baking.
Popular in the baking community for the past 15 years, Harvest King® is milled from 100% domestically sourced winter wheat. It has the strength and tolerance necessary for the slow fermentation that defines artisan baking, providing the desired crumb structure and crust texture. When top chefs and bakers compare Harvest King® to Italian Type 00, they agree it’s a great option for those who wish to duplicate Italian style crusts, artisan breads or European bakery goods by using flour proudly grown and milled in the USA. Harvest King® offers the benefits of proven quality with the price-efficiencies of a domestically sourced product.